Full-stack execution across email, paid media, affiliates, and web.
I execute multi-channel campaigns that ship on time and drive real revenue across email, social media, paid media, affiliates, content, and web. Based in Rabat, Morocco.
Real metrics. Real proof. No inflation.
Contributed to $90,000+ in attributed revenue ($37K shown in mid-month snapshot) for a funded trading platform, through Klaviyo email flows, behavioral segmentation, and the Black Friday campaign execution.
+ PERFORMANCE BONUS EARNEDBuilt a trading brand Instagram presence from scratch. I owned idea generation, designer briefs, captions, scheduling, community management, and paid brief prep end-to-end.
Co-managed a 25,000+ follower Instagram account for a funded trading platform: content coordination, scheduling, community response, and paid brief delivery to the media buyer.
30 VIP affiliates supported directly through Discord plus a batch affiliate list reaching row 980 that I handled through Yet Another Mail Merge (YAMM). Questions were answered, issues were escalated, and communication stayed organized across the full affiliate base.
Wrote copy for 70–120+ active Meta campaigns per month across a funded trading platform, with 5 copy variations per campaign for systematic A/B testing across video, banner, and Instagram formats.
Conducted full digital audits independently covering UX, SEO, social media, media buying activity, and competitor benchmarking, which fed directly into agency pitch decks.
A visual discount system that worked across every channel with no copy or translation needed.
Black Friday is the noisiest sales window of the year. A funded trading platform needed a concept that would cut through the noise across multiple channels simultaneously. Discount tiers had to be instantly understandable without relying on complex copy or language translations.
I proposed the Green Shades concept to my manager: use varying shades of green to represent discount tiers. The brighter the green, the bigger the discount. One visual system, universally readable, no translation needed. The manager approved the concept and provided strategic direction for the rollout.
Following the manager's strategic direction, I owned the day-to-day execution: briefed the designer on the visual system, built email flows in Klaviyo, coordinated with the video editor and media buyer, updated the website CMS in Framer, and ensured consistent execution across the website, user dashboard, email, social media, and Discord. I managed the timeline and QA'd every touchpoint before launch.
The campaign contributed to $90,000+ in total attributed revenue. (The screenshot below shows a $37K snapshot captured during the mid-campaign peak).
This screenshot was captured mid-campaign and shows $37K attributed at that point. The campaign went on to reach $90K+ in total attributed revenue.
High-impact motion teaser deployed across Instagram and Meta Ads to build pre-launch anticipation for the Green Shades concept.
Multi-format story deployment for tiered discount communication and 'Flash Signal' urgency.
Across email, social, affiliates, and strategy, each grounded in real execution.
Built automation flows and behavioral segmentation lists in Klaviyo, including a 'Black Friday winners' list that auto-populated based on user actions and triggered targeted follow-up emails. Wrote all email copy (reviewed and approved by manager before sending). Used a stripped-down design approach: screenshots and text over heavy graphics, based on the observation that context outperforms design in this niche.
Owned the full content operation: generated ideas, got manager approval, briefed the designer, reviewed visuals, wrote all captions, scheduled posts via Meta Business Manager, and managed comments and DMs personally. Prepared paid campaign briefs (visuals, captions, CTAs, links) for the media buyer with final QA before each launch. Discovered through testing that single posts outperformed other formats for this audience.
Coordinated with the media buyer to scale Meta Ads for high-growth trading products. Wrote 70–120+ unique ad copies per month, ensuring each campaign had 3–5 variations for rigorous A/B testing of messaging and hooks. Managed the QA process for all ad creatives and links before launch.
Managed a dual-track affiliate program: high-touch Discord support for 30 VIP partners (real-time troubleshooting, custom promo links, dispute resolution) and batch email sends across an affiliate sheet reaching row 980 using Yet Another Mail Merge (YAMM). I was responsible for sending those affiliate updates and acted as the bridge between partners and the product team to resolve tracking issues and payout disputes.
Independently completed deep-dive digital audits as part of the agency's new client acquisition process. Analyzed every brand touchpoint: UX friction, SEO health, social media engagement, and Meta Ads competitors. These audits provided the data for the final agency pitch decks.
The strategic direction came from the manager. My role was to translate that vision into a structured landing page brief, move it through approval, collaborate with the designer on the page, coordinate with the developer on implementation, and handle final QA before launch.
£25K–£35K/month in ad spend · 70–120+ campaigns per month
I wrote ad copy for a paid media operation running across 70–120+ Meta campaigns per month for a funded trading platform. Worked from manager briefs to create 5 copy variations per campaign for systematic A/B testing across video, banner, and Instagram formats.
Copy tied to active offers and platform updates, written for an audience already familiar with the brand. Re-engagement and upsell, not explanation. Short, direct, offer-first.
Copy structured around low-cost trial offers (e.g., $99 entry for a $449 product) and educational content series that drove direct purchases, proving educational copy can convert, not just inform.
Role clarity: I did not run these campaigns technically. That was the media buyer's responsibility. My ownership was the copy, creative briefs, audience-specific messaging, and QA before launch. I also wrote copy for a separate clothing brand client (~$7K/month ad spend) using the same approach: segment the audience, brief the creative, write multiple variants, test.
The strategic direction came from the manager. My role was to translate that vision into a structured landing page brief, move it through approval, collaborate with the designer on the page, coordinate with the developer on implementation, and handle final QA before launch.
FEATURED LANDING PAGE
Once the page direction and launch plan were approved, I also handled the operational side inside Framer and the backend admin: promo updates, pricing changes, discount rules, and coupon batches. My role here was making sure the campaign mechanics worked correctly before launch.
BACKEND EXECUTION
Three steps. Every time. No exceptions.
Take direction from the manager and translate it into a clear creative brief: audience, channels, message, deadline. Make sure everyone knows what we're shipping and why.
Align designers, video editors, media buyers, and developers around one consistent message. Brief each one personally so the work comes back ready, not in pieces.
Check every touchpoint before launch: email subject lines, ad copy, landing page links, CTAs, Discord announcements. The campaign goes live clean or it doesn't go live.
"This is what I do every day. It's why campaigns I work on actually ship, and ship right."
Hands-on tools and capabilities, things I've actually used, not just listed.
I'm a brand and community manager with 2+ years of hands-on experience at Digital Momentum Agency in Morocco. My role is execution: I take direction from my manager and turn it into a shipped campaign across email, social, paid, affiliates, content, and web.
I work best when I'm coordinating moving parts: briefing a designer, aligning with a media buyer, building an automation flow, updating the website CMS, and making sure everything lands consistently across channels. I don't just plan things. I see them through to delivery.
I have a Master's in Audiovisual Communication and a background in Finance & Economics, which helps me think visually about campaigns and analytically about results. I'm honest about where I am in my career and focused on getting better at the craft.
I'm open to full-time roles, contract work, and freelance projects in digital marketing.